During the last FIFA World Cup, I have analysed the media coverage of 32 matches through web sites, mobile apps and social media. I had the opportunity to present part of this work in the Global Fusion Conference, that took place at the University of Texas at Austin, in October. The presentation “FIFA World Cup 2014 on Facebook and Twitter: Less from more or more from less?” shows the results of more than 700 posts on Facebook and 3000 on Twitter, from 13 media outlets representing 7 different countries.
My main intentions was to understand how media companies used both platforms to report this global competition and the strategies created for engagement. This is still a work in progress and I intend to develop it in the next months in order to publish a paper with more detailed results. Meanwhile, fell free to take a look using the link in the previous paragraph.