Viacom International Media Networks is making a bigger push into mobile marketing this year, with Twitter playing a key role in how the broadcasting company ties together television and social media.
Via the partnership, Viacom International Media Networks will develop social and mobile campaigns for programs and events with MTV, Nickelodeon, BET, Comedy Central and Paramount Channel. The mobile, social initiatives will kick off in conjunction with the 2013 MTV Europe Music Awards show.
“Mobile is fundamental to engaging our audience,” said Philip O’Ferrall, senior vice president of digital at Viacom International Media Networks, London.
Building second-screen engagement
Last year, The Academy teamed up with ABC to launch a mobile application that combined live video and content.
This year’s focus on social media highlights the growth in the past year from marketers leveraging Twitter to connect with TV viewers during live events.
Source: Mobile Marketer
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